We are Alterea, an award-winning immersive experience design company leading the transition from storytelling to storyliving. We believe passive entertainment is a thing of the past. Young adults are not satisfied sitting on the sidelines. They want in on the action. They want to be heroes of the story. With Alterea, everyone has the opportunity to become a hero.
Alterea experiences foster connectivity, collaboration, curiosity, and co-authorship through live, immersive gaming and interactive theatre.
We envision a world of explorers and change-makers who live their stories boldly.
We exist to show how everyone's personal story impacts our collective experience.
From Harry Potter-themed wizarding tournaments to multi-pantheon godly reunions, we build worlds that are rich in detail and history. The guest is always at the center of our experience, creating fun events that attendees want to dive into again and again.
the alterea experience
Each Alterea experience starts with a simple narrative. As the project develops we add layers — characters, interactive games, theater, design, backstage production — to bring our story to life. When people absorb narrative in books and movies, they imagine 'what if' they were in that situation - we remove that 'what if' and give people the opportunity to be heroes of their story.
Who we are
Between our teammates and advisors, we have decades of experience creating landmark themed entertainment attractions.
Our 27 team members have 4 published articles on immersive entertainment, have been featured on platforms such as Thriveglobal and Authority, and have produced multimillion dollar projects with UNICEF, Museum of Ice Cream, South by Southwest Westworld, Harry Potter Traveling Museum, and more.